To facilitate the required thrust to move a brand forward,we create and deliver your brand’s messages by building and maintaining it’s IDENTITY, REPUTATION and RELATIONSHIPS – a truly holistic approach to getting the message to the audience as effectively and efficiently as possible.
Creative use of communication channels means that an infinite number of possibilities exist to integrate your marketing mix.
Any brand communicates its messages to its target audiences (eg. clients, potential clients, general public, the media, its stakeholders, its staff etc.) in 3 distinct ways or ‘directions’: The building and maintenance of its:
- Identity (through Advertising and Content Marketing – the “who I am” messages of the brand),
- Reputation (through PR, Publicity and Design – the “what I am” messages) and its
- Relationships (through Experiential Marketing and Direct Marketing – the “where I’m at” messages).
Although very different in its approach and implementation, these 3 ‘directions’ – when employed in a strategically balanced and integrated manner – makes brands fly.