Weight

WEIGHT

GOTTA SEE THE LIGHT

Weight. Well, as far as seemingly unexhaustible topics go, weight (loss, gain, ideal) must be right up there with "what's the purpose of life"...

In brand communications, weight describes the inherent load a company or product carries with it: Processes, policies, procedures, legacy, legalities, company structures etc. Some sources of weight is unnecessary, some unavoidable. 

The heavier the brand load, the more lift is required.

Some brands need a diet, some need to bulk up. Some just need some super-circuit toning. Whatever your needs - Angelcy will advise on the ideal mass and provide the shape to get sufficient lift to move up. 

weight

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