Just as the force of air friction inhibits a wings moving forward, so will external and environmental factors put a hold on a brand’s velocity.

Successful brands cannot always predict when a downturn in the economy or the advent of new technology will happen, but they do know how it will affect them.

Moreover, they know what to do when it happens and if they don’t know – they figure out a way.

Science of flight

Need some wings for your brand?