Weight. Well, as far as seemingly unexhaustible topics go, weight (loss, gain, ideal) must be right up there with “what’s the purpose of life”…
In brand communications, weight describes the inherent load a company or product carries with it: Processes, policies, procedures, legacy, legalities, company structures etc. Some sources of weight is unnecessary, some unavoidable.
The heavier the brand load, the more lift is required.
Some brands need a diet, some need to bulk up. Some just need some super-circuit toning. Whatever your needs – Angelcy will advise on the ideal mass and provide the shape to get sufficient lift to move up.